A 4-day film shoot on-site in Dartmoor, 1 longer-form hero ‘aftermovie’, 4 social media reels, 27 photos, 4000+ views in first week.
Brief
Daryl Green, founder of Limitless Project, wanted to increase the number of bookings on Limitless Project adventure retreats.
Approach
Initial meeting: We met-up for an initial chat to align on goals and how we could achieve them. Daryl had an upcoming Trail Running Retreat in Dartmoor that we agreed would be a great opportunity to capture genuine moments of what Limitless Project retreats are like.
Proposal and contract: I created a Proposal that outlined a range of ways we could use video to achieve these goals consisting of a hero promo aftermovie for Youtube, 1 hero reel for instagram and Tik Tok, 3 daily summary reels to be launched live during the retreat to capture the excitement, and 15 to 30 photos to be used on their website and social media. Also in the proposal were reference videos of authentic, story-driven content styles and what the key beats of the trail running retreat video could be, in addition to music style references which is essential to setting the tone of any film. I then sent over a contract to lock in the dates,
Shooting: I arrived at the trail running retreat on Thursday, spent time getting to know the guests, and then captured footage and photos across the 4-day retreat, including going on every trail run and activity with my camera kit from dawn to dusk to never miss a moment. Between activities, I interviewed Daryl and some of the guests to capture snippets to be used in the videos, and edited the daily reels in the evening to be posted that day.
Editing: With a focus on Daryl’s initial goal, I created a first draft of the hero film including carefully selecting the right customer testimonials, running footage, and music, and sent it to Daryl for initial feedback. I then refined the video with sound design, colour grading, and audio mixing. Once ready, I cut down the hero film to a ~60s reel for social media.
“Honestly bloody brilliant! We can’t think of anything to change very very happy with the final film! ”
Outcomes
Each daily reel captured ~1000 views on Instagram
27 edited photos to be used on Limitless Project website and social media for many months to come.
x1 60s hero reel for social media (Instagram, YouTube, TikTok)
x1 4-minute ‘AfterMovie” film on YouTube (engagement data pending)
“Ben created a story I could use to show people what it’s really like to come on our retreats, helping to achieve our goals of increased brand awareness, customer interest, and showcase our services to increase sign-ups in the future. The short film and daily round-up reels did it perfectly.
Ben is very professional and reliable, and he went to great lengths to have the daily videos ready and kept pace with us with all his kit. Relaxed, positive and engaging with me and everyone he filmed. Absolutely recommend.”
Social Media Reel
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